bloomingdale’s named official retail partner for atlfw
Atlanta Fashion Week Announces Bloomingdale's Lenox as Exclusive Retail Partner for 2023 Show Season
Atlanta, GA – September 20, 2023 – Atlanta Fashion Week is excited to announce Bloomingdale’s Lenox as its official retail partner for the 2023 show season. This collaboration aims to provide emerging fashion designers and brands with unprecedented access, exposure, equity, and opportunities to grow and scale their businesses after their fashion presentations take place on Friday, October 6, 2023, at Underground Atlanta.
Emerging designers and brands are constantly seeking recognition for their innovative work, while also striving to grow their wholesale businesses. Atlanta Fashion Week and Bloomingdale's recognize these efforts by joining forces to support these aspirations, offering emerging fashion brands and designers’ access, growth opportunities, exposure, and equity through Bloomingdale’s big box retail platform. Both Lenox Mall and Bloomingdale's are among Atlanta's most high-trafficked shopping districts, making this partnership significant.
“Bloomingdale's, which is celebrating 20 years of business in Atlanta this October, is excited to be the exclusive retail partner for Atlanta Fashion Week,” said Cathy Norwood, General Manager of Bloomingdale’s. “We are known for our commitment to offering exclusive merchandise, customized services, and alternative shopping experiences. Bloomingdale's is always at the forefront of setting trends and defining what's next in the fashion industry. With an eye on tomorrow, we believe we have a responsibility to our colleagues, our customers, and our community to help build a more equitable, sustainable future for all."
“We are excited about our retail partnership with Bloomingdale’s,” said Angela Watts, founder, and lead producer for Atlanta Fashion Week. “As an organization, our goal has always been to advance equity and opportunities for growth for emerging brands and designers. We recognize that limited financials needed to garner brand exposure is an ongoing challenge for emerging brands. Therefore, a partnership with Bloomingdale’s is just one of the many strategies we are implementing for emerging brands to advance their businesses.”
Atlanta Fashion Week and Bloomingdale's invite everyone to join in celebrating innovation, creativity, and the future of fashion in Atlanta. Key highlights of the partnership will include:
Friday, October 6, 2023 | 11am - 10pm ET | Underground Atlanta | 50 Upper Alabama Street, Atlanta, GA 30303
A Bloomingdale’s pop-up at Underground Atlanta on Friday, October 6, 2023 that will include makeup touch-ups, sampling, personal style sessions, and more.
Saturday, October 7, 2023 | 12pm - 6pm ET | Bloomingdale’s | 3393 Peachtree Road NE Atlanta, GA 30326
A two-day pop-up shop featuring 10+ emerging fashion designers and brands at Bloomingdale’s.
A live DJ set to keep the energy high and the fashion vibes alive.
An industry panel discussion featuring key industry experts.
Sunday, October 8, 2023 | 12pm - 6pm ET | Bloomingdale’s | 3393 Peachtree Road NE Atlanta, GA 30326
A two-day pop-up shop featuring 10+ emerging fashion designers and brands at Bloomingdale’s and a live DJ set.
Media Contact:
Atlanta Fashion Week media inquiries, please contact: ATLFW Communications | press@atlantafashionweek.co
For more information about Atlanta Fashion Week, visit www.atlantafashionweek.co . For more information about Bloomingdale's, visit: www.bloomingdales.com .
About Atlanta Fashion Week:
Atlanta Fashion Week (ATLFW) is committed to evolving into a global fashion destination with the mission of celebrating diversity, innovation, and creativity in fashion. Our primary goal is to create an interactive platform that drives brand awareness and foster’s creativity, growth, and exposure to advance emerging fashion designers and brands careers.
About Bloomingdale's:
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s Inc. Currently we operate 37 department stores and an ever growing number of Bloomingdale’s The Outlet stores in 13 states as well as the always open and fashionable Bloomingdales.com.