BMW Returns to Atlanta Fashion Week with Two-Year Partnership Focused on Design, Innovation, and Cultural Impact
Atlanta, GA - June 3rd, 2025 - Atlanta Fashion Week (ATLFW) is proud to announce the return of BMW as its Official Automotive Partner through an exclusive two-year agreement with the Atlanta Area BMW Dealers. This partnership is designed to celebrate the intersection of fashion, craftsmanship, and forward-thinking design. The renewed partnership delivers a series of bold, high-touch activations that reflect BMW’s longstanding commitment to the arts and its continued investment in reaching style-conscious audiences in one of America’s fastest-growing cultural capitals.
As ATLFW continues to position Atlanta as a global fashion hub, BMW will lead with premium lifestyle integrations that create unforgettable brand moments for both fashion lovers and automotive enthusiasts.
“BMW is more than an automotive icon—it’s a cultural brand,” said Angela Watts, Founder of Atlanta Fashion Week. “This two-year partnership gives us a powerful opportunity to elevate the ATLFW experience while reinforcing BMW’s role at the forefront of design, innovation, and luxury lifestyle.”
“Atlanta Fashion Week represents the kind of cultural innovation and creative excellence that aligns perfectly with BMW’s global vision,” said Curtis Snyder, Regional Marketing Manager, BMW North America. “Our continued partnership reflects BMW’s deep commitment to design, craftsmanship, and supporting platforms that inspire and engage communities through meaningful experiences.”
2025 Activations
BMW will kick off its partnership with ATLFW by engaging Atlanta’s creative community through a series of elevated, invitation-only experiences designed to celebrate the shared spirit of innovation and style. These curated gatherings will set the tone for a multi-touchpoint brand presence throughout the year.
In the lead-up to ATLFW, BMW will activate its owned channels with a dynamic campaign designed to surprise and delight audiences—offering exclusive access, creative
storytelling, and meaningful ways to engage with both the brand and the fashion community.
At ATLFW 2025, BMW will unveil a premium brand experience that bridges the worlds of design, lifestyle, and mobility. From curated spaces to personalized perks, BMW will reward its most loyal followers while deepening its connection to Atlanta’s cultural tastemakers.
2026 Activations
In 2026, the BMW x ATLFW partnership will take on new dimensions, bringing the energy of fashion and innovation directly into the city. Through a series of dynamic, mobile activations and immersive experiences, BMW will engage Atlanta’s creative community in fresh and unexpected ways—culminating in exclusive moments that celebrate emerging talent, bold design, and cultural expression.
From pop-up surprises to collaborative showcases, the partnership will spotlight the intersection of style, movement, and storytelling—while offering the city’s tastemakers new opportunities to connect with the brand. BMW’s continued presence at Atlanta Fashion Week reflects its commitment to supporting the creative economy and driving forward-thinking partnerships that inspire.
About Atlanta Fashion Week
Atlanta Fashion Week (ATLFW), produced by RAGTRADE ATLANTA, is a discovery and launch platform for fashion disruptors. Focused on innovation, community, and economic growth, ATLFW elevates emerging and established brands through immersive experiences, strategic partnerships, and business-driven opportunities.
About BMW Group North America
BMW of North America began operations 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled over 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
About Atlanta Area BMW Centers
The Atlanta Area BMW Centers—comprising Athens BMW, BMW of Gwinnett Place, BMW of South Atlanta, Global Imports BMW, Nalley BMW of Decatur, and United BMW—are united by a shared commitment to innovation, excellence, and community. Together, these dealerships serve as trusted partners across the Greater Atlanta region, delivering world-class service, cutting-edge automotive technology, and meaningful cultural engagement. From the showroom to the streets, the Atlanta Area BMW Centers drive forward with passion, purpose, and precision.
Media Contact: 10 Squared Agency | Communications Team | press@10squaredagency.com | 943-255-2318