Atlanta Fashion Week x Bloomingdale’s Retail Incubator program

APPLY NOW!

A three-month opportunity for designers ready to enter—or expand in—luxury retail.

Get a dedicated showroom presence inside Bloomingdale’s Lenox Square, host in-store activations, and receive real-time sales insights to validate product and drive revenue. Designers also receive a Bloomingdale’s trunk show number, unlocking the ability to expand into additional locations nationwide.

Our clear revenue-share model ensures aligned incentives between Bloomingdale’s, Atlanta Fashion Week, and each designer—making this a true business-growth partnership, not just a placement.

ATLFW elevates your brand beyond the sales floor with access to new audiences, strategic retail partners, and long-term commercial opportunities.

Built for Designers Who Want:

  • Retail credibility in a luxury environment

  • Direct consumer feedback & measurable sales results

  • Access to Bloomingdale’s expansion pathway

  • High-impact activations to grow brand awareness

  • A platform centered on business growth, not just exposure

Atlanta is rising as the next fashion capital.

Apply now to secure your chance to grow inside a program built for revenue, visibility, and long-term brand scale.