Step into the world of ATLFW x adidas Originals during Atlanta Fashion Week. This immersive pop-up brings the brand’s legacy of innovation and style to life through curated spotlights, a fashion photo gallery, intimate panel conversations, and live styling sessions. Guests will also enjoy an exclusive preview of the adidas Spring/Summer 2026 Collection before it hits the runway.

More than an event, this is a cultural moment where heritage meets next-gen design—crafted for creators, tastemakers, and the fashion community.