About
The Next Wave
The Next Wave is Atlanta Fashion Week’s official brand ambassador and emerging-talent community, bringing together the next generation of fashion and culture leaders to help amplify, represent and grow ATLFW.
Throughout the year, members promote Atlanta Fashion Week, share official content, introduce ATLFW to new audiences and participate in exclusive events, partner activations and community experiences. Members also connect through a dedicated WhatsApp community where they can build relationships, exchange opportunities and stay engaged with ATLFW and one another.
During Atlanta Fashion Week, The Next Wave serves as an extension of the ATLFW brand—helping create energy, strengthen audience engagement and support the overall guest experience. In return, members receive behind-the-scenes access, professional-development opportunities, industry connections and greater exposure to Atlanta’s fashion and creative ecosystem.
More than ambassadors, The Next Wave is a year-round community of emerging voices helping shape the culture and future of Atlanta Fashion Week.