Atlanta Fashion Week x Bloomingdale’s Launches Retail Incubator Summer Solstice Collection Featuring Bēchë, Tribal ëyës, and R&R Skincare
ATLANTA, GA — June 19, 2025 — Atlanta Fashion Week and Bloomingdale’s Lenox Square proudly unveil the latest evolution of their celebrated Retail Incubator program with the radiant Summer Solstice Collection, running June 2 through September 25, 2025. This season’s lineup features three extraordinary brands—Bēchë, Tribal ëyës, and R&R Skincare—each celebrating beauty, movement, and cultural legacy through fashion and wellness.
The collection will officially launch with a celebratory in-store event on Saturday, June 21, 2025, at Bloomingdale’s Lenox Mall, inviting media, shoppers, and fashion lovers to meet the designers, explore the collections, and experience summer’s boldest retail moment.
Curated exclusively for Bloomingdale’s Atlanta, the Summer Solstice Collection offers a dynamic in-store experience that celebrates women living in full bloom—whether through bold eyewear, resortwear made for the confident traveler, or skincare rooted in ancestral healing and clean luxury.
Bēchë: Island Elegance, Everywhere You Go
Born in the Turks and Caicos Islands, Bēchë is a luxury swim and resortwear label redefining timeless style for the modern woman. Designed with natural textures, effortless silhouettes, and a soul-deep connection to island living, each piece feels like a wearable love letter to the sea, sun, and soul.
Founded by Cyprianna Jackson, Bēchë is not only a design house—it’s a movement. As the first local designer from Turks and Caicos to join the Bloomingdale’s incubator, Jackson honors her homeland while dressing women for everything from tropical escapes to global boardrooms.
Featured Collection: The Summer Solstice Collection
A celebration of light, movement, and island spirit, this collection captures golden sunsets, salt-kissed breezes, and the power of feminine freedom. For more information about Bēchë, please visit: http://www.shopbeche.com/ or Instgram: @shopbeche .
Tribal ëyës: On the Move – Summer Capsule Vol. 1
More than eyewear, Tribal ëyës is changing how we see ourselves. Founded by Ona Utuama, MD, a physician and mother of three, the brand was born from one powerful realization: standard eyewear wasn’t made for everyone.
With years of anatomy knowledge and a passion for fashion-forward design, Utuama crafted frames that fit faces often overlooked—those with wider noses, higher cheekbones, and unique bone structure. The result? Bold, sculptural sunglasses that feel as good as they look.
This season’s capsule, Vol. 1: On the Move, is inspired by the energy of transformation—from passport stamps to personal milestones. It’s a sun-drenched celebration of confidence, culture, and visibility. For more information about Tribal ëyës, please visit: https://tribaleyesshop.com or Instagram: @tribal.eyes .
R&R Luxury Skincare: Pure Radiance, From Africa With Love Available in-store July 8, 2025
Joining the incubator on July 8 is R&R Skincare, a globally celebrated clean beauty brand rooted in African heritage and powered by nature. Known for its luxurious shea-based formulations, R&R delivers high-performance skincare infused with ancestral wisdom and modern sustainability.
Crafted with ethically sourced ingredients and a commitment to self-care, R&R's offerings include nourishing oils, gentle cleansers, and restorative balms that elevate skincare into a daily ritual of joy and healing. For more information about R&R Skincare, please visit: www.randrskincare.co or Instagram: @randrskincareco .
Experience the Collection
The Atlanta Fashion Week x Bloomingdale’s Summer Solstice Incubator will feature in-store activations, designer meet-and-greets, and exclusive shopping events throughout the season. It’s more than a retail display—it’s a vibrant ecosystem of emerging design and culture-led innovation.
Location: Bloomingdale’s Lenox Square, Atlanta
Retail Dates: June 2 – September 25, 2025
R&R Skincare Launch: July 8, 2025
Official Launch Celebration: Saturday, June 21, 2025
About Atlanta Fashion Week
Produced by RAGTRADE ATLANTA, Atlanta Fashion Week is the premiere fashion discovery platform in the Southeast. With a mission to drive Atlanta’s rise as a global fashion hub, ATLFW curates immersive, inclusive, and economically impactful experiences for today’s and tomorrow’s style visionaries.
About Bloomingdale’s Retail Incubator
As part of Bloomingdale’s continued investment in fashion innovation and inclusive commerce, the Retail Incubator provides emerging brands with access to national retail platforms, mentorship, and customer visibility.