ATLFW and BMW Celebrate Fashion, Film and Culture with The Devil Wears Prada 2

Atlanta Fashion Week and BMW brought fashion and film together for an exclusive private screening experience celebrating The Devil Wears Prada 2.

Hosted for a curated community of designers, creatives, media professionals, cultural leaders and friends of ATLFW, the evening offered guests an opportunity to reconnect with one of fashion’s most recognizable stories while experiencing the sophistication, innovation and cultural relevance synonymous with BMW.

More than a film screening, the event reflected Atlanta Fashion Week’s growing year-round presence. ATLFW continues to create experiences that place fashion in conversation with film, art, music, technology and culture—expanding how audiences engage with the industry beyond the traditional runway.

Guests arrived for an evening shaped by style, community and shared anticipation. The experience created a natural meeting point for Atlanta’s creative community, bringing together people who influence how fashion is designed, communicated and experienced throughout the city.

The collaboration also underscored the continued relationship between Atlanta Fashion Week and BMW. Both brands share an appreciation for bold design, forward thinking and experiences that move culture forward. Together, ATLFW and BMW created a memorable evening that celebrated storytelling, personal style and the lasting influence of fashion on popular culture.

As Atlanta Fashion Week prepares to return October 1–4, 2026, experiences like this offer an early look at the platform’s evolving direction. Through strategic partnerships and year-round cultural programming, ATLFW is building toward a broader vision—one that positions Atlanta as an important destination for fashion discovery, creative exchange and global culture.

Atlanta Fashion Week extends its appreciation to BMW, our invited guests and everyone who helped bring the experience to life.

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